Customers of the athletic shoe company On have filed a class action lawsuit alleging that some of the brand\u2019s sneakers squeak embarrassingly loudly when they walk.<\/p>\n
The class action suit, filed in the U.S. district court in Portland \u2014\u00a0where On\u2019s U.S. headquarters is located \u2014 on October 9, targets On\u2019s shoes made with \u2018CloudTec\u2019 technology. A hallmark of many of the brand\u2019s styles, \u2018CloudTec\u2019 is composed of differently shaped holes that cover the external and bottom surfaces of the shoes, according to the lawsuit. <\/p>\n
At least 11 of On\u2019s sneaker styles are referenced in the lawsuit, including the Cloud 5 and Cloud 6, CloudMonster, and Cloudrunner, among others. <\/p>\n
Lawyers for the plaintiffs did not immediately respond to a request for comment. A representative for On said the company does not comment on ongoing legal matters. <\/p>\n
According to the lawsuit, \u2018CloudTec\u2019 was created to \u2018provide cushioned support when wearers land.\u2019 But according to plaintiffs, the technology \u2018rubs together\u2019 when wearers walk or run, \u2018causing a noisy and embarrassing squeak with each and every step.\u2019 <\/p>\n
The lawsuit, however, admits that while the squeaky shoes are \u2018seemingly inconsequential,\u2019 the company has allegedly refused to provide refunds to those who are unhappy with their sneakers, leaving customers with \u2018no relief after buying almost $200 shoes they can no longer wear without their doing significant DIY modifications to the shoe.\u2019 <\/p>\n
\u2018No reasonable consumer would purchase Defendant\u2019s shoes \u2014 or pay as much for them as they did \u2014 knowing each step creates an audible and noticeable squeak,\u2019 the lawsuit states. <\/p>\n
Nurses and those who are on their feet all day \u2018bear the brunt of this defect,\u2019 the suit argues, which allegedly causes \u2018issues for consumers in their daily lives.\u2019 <\/p>\n
According to the lawsuit, complaints about the squeaking have been widespread and documented on TikTok and Reddit, where customers share \u2018DIY\u2019 remedies for the noisy shoes, including rubbing coconut oil on the soles or sprinkling baby powder inside the sneaker. <\/p>\n
The lawsuit alleges the company is aware of its squeaky sneakers, but its warranty does not cover reports of noisy soles as On characterizes them as \u2018normal wear and tear,\u2019 and has stated in online comments that \u2018squeaking isn\u2019t currently classified as a production defect.\u2019 <\/p>\n
The lawsuit also alleges that the company can better make its products to avoid squeakiness, but that On has \u2018done nothing\u2019 to remedy the issue. <\/p>\n
Plaintiffs allege they have suffered an \u2018ascertainable loss\u2019 due to fraudulent business practices and a \u2018deceptive marketing scheme,\u2019 and are seeking \u2018compensatory, statutory, and punitive damages\u2019 as well as refunds on their squeaky sneakers. <\/p>\n\n
Customers of the athletic shoe company On have filed a class action lawsuit alleging that some of the brand\u2019s sneakers squeak embarrassingly loudly when they walk. The class action suit, filed in the U.S. district court in Portland \u2014\u00a0where On\u2019s U.S. headquarters is located \u2014 on October 9, targets On\u2019s shoes made with \u2018CloudTec\u2019 technology. <\/p>\n","protected":false},"author":0,"featured_media":36694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-36693","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"_links":{"self":[{"href":"https:\/\/americanfinancecore.com\/index.php\/wp-json\/wp\/v2\/posts\/36693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/americanfinancecore.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/americanfinancecore.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/americanfinancecore.com\/index.php\/wp-json\/wp\/v2\/comments?post=36693"}],"version-history":[{"count":0,"href":"https:\/\/americanfinancecore.com\/index.php\/wp-json\/wp\/v2\/posts\/36693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/americanfinancecore.com\/index.php\/wp-json\/wp\/v2\/media\/36694"}],"wp:attachment":[{"href":"https:\/\/americanfinancecore.com\/index.php\/wp-json\/wp\/v2\/media?parent=36693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/americanfinancecore.com\/index.php\/wp-json\/wp\/v2\/categories?post=36693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/americanfinancecore.com\/index.php\/wp-json\/wp\/v2\/tags?post=36693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}